Located in the heart of San Antonio, La Concheria began as a small home-kitchen project in 2020, during a moment in history when families were seeking comfort, connection, and joy. What started as a simple passion for baking has grown into a beloved family-owned bakery known for soft, warm conchas in classic and creative flavors.
Every recipe is shaped with intention—quality ingredients, handcrafted techniques, and a commitment to keeping the tradition of pan dulce alive in fresh, innovative ways. Today, our conchas are enjoyed across San Antonio at birthdays, corporate gatherings, local events, and everyday sweet moments.
As proud members of Visit San Antonio and The Greater Chamber of Commerce, we continue to expand our services, offerings, and community presence while staying true to what makes us special: the magic that happens when tradition meets creativity.
Learn more about us
Bring the taste of Pan Dulce Magic to your events with Sweet bread and coffee service. Our catering service is ideal for celebrations, company gatherings, office meetings, and community events across San Antonio, prepared fresh with flavors your guests will always remember. Made with care and joy too.
Share meaningful moments with clients and employees through our corporate gift boxes. Customized pacakges: includes soft conchas, seasonal flavors, and warm packaging inspired by San Antonio, offering a thoughtful way to celebrate teamwork or welcome new clients with warmth and appreciation for all.
Celebrate your love for conchas with our official merch line inspired by Pan Dulce Magic. From cozy shirts and stylish drinkware to fun accessories, every item reflects the warmth and creativity behind our bakery. Designed for daily use or gifting, our merch brings the sweet spirit of La Concheria wherever you go.
Our La Concheria Food Truck is almost here, bringing fresh conchas and creative flavors to neighborhoods throughout San Antonio. Visit this section to check our upcoming stops, event dates, and pop-ups. We’ll keep details updated so you always know where to find us and which new flavors are rolling out next.
A full sweet bread mobile experience bringing the warmth and nostalgia of the panaderia straigth to your event!
Signature Conchas in 6 Flavors
Mini Empanadas, Mini Marranitos & Mini Cinnamon Rolls
Coffee Service Available
Fully Customizable Colors & Flavors
Personalized Sweet Bread Cups
The story of La Concheria begins in the middle of the 2020 pandemic, a time when the world felt uncertain and home became our only refuge. As a stay-at-home mom with three young children and a husband suddenly furloughed, I turned to baking as my sanctuary. The simple act of mixing dough, shaping conchas, and watching them rise became a source of peace, creativity, and hope during an overwhelming season.
What started as a quiet escape quickly grew into something meaningful. Family, friends, and neighbors began sharing heartfelt reactions to the soft, warm conchas coming out of my oven—asking for more, telling their friends, and reminding me that even the smallest creations can bring comfort. With every batch, I felt a spark growing. Baking wasn’t just helping me cope; it was helping others feel joy, even if just for a moment.
That spark became a leap of faith. La Concheria was born in our home kitchen, built on passion, resilience, and a deep desire to share sweetness during a difficult time. What began as weekend online orders evolved into a thriving family business.
Today, La Concheria is more than a bakery. It’s a celebration of family, culture, and the magic of pan dulce. Every concha we bake carries the heart of our story—the long nights, the small victories, the love poured into every flavor, and the joy of knowing our creations bring people together.
From our home to your table, we’re honored to share this journey with you.
This is our Pan Dulce Magic. And it’s just the beginning.
Have questions or need to place a large order?
We’re here to help make your event unforgettable with our delicious conchas.
